Streaming video – 72 minutes

Jeff Kaye serves in senior leadership roles for Kaye/Bassman International, Next Level Exchange, and Sanford Rose Associates. During his tenure as CEO, Kaye/Bassman International has grown into the largest single-site search firm in the country which achieved annual search revenues in excess of $18 million, won national awards for philanthropy and workplace flexibility, and has been named the #1 “Best Company to Work for in Texas” four consecutive years. He is considered an industry expert and has appeared on CNN, FOX, Bloomberg, and NBC. He is quoted regularly in publications including USA Today, The Wall Street Journal, Business Week, Time, and Fortune. Jeff is also a frequent speaker within the recruiting and human resources community and has been featured in dozens of international training meetings and videos.
This presentation, “Market Mastery”, is Jeff’s most requested topic, and is one of the founding pillars of Kaye/Bassman’s success.  For over two decades, Jeff has been writing and speaking about the virtues of market mastery and this presentation memorializes the approach, why it matters, why it benefits you and your market, and includes a blueprint for implementation.

Market Mastery by Jeff Kaye

Supplemental Materials

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Continuing Education Unit