The Power of Perpetual Marketing

Christine Geiger asks why is it that some recruiters you know seem to have really good clients? Why do they have “all the luck?” They keep marketing. They upgrade clients. They don’t devote all their time and talents to organizations that are going to treat them like vendors, where there is lower probability of success. Big name or not, clients who truly work with us in tandem and view us as partners not competitors, are the organizations we want to align ourselves with. Companies that provide the requisite feedback to help us hone our search better, firms that are prompt and proactive with interview scheduling, decisions and offers. These companies are worth their weight in gold and continual, perpetual marketing will help build your business with these better clients.