Streaming video - 18 minutes

So often we talk about the tactical pieces of the recruiting process. What makes a great introduction, how do we deliver a more impactful presentation to a candidate or client, what are the hot buttons we should be speaking to, how do we handle a counteroffer, and more.

In this presentation, Karen Schmidt talks about something that requires some thought, patience, and at times hours of work – the collateral material leveraged to differentiate yourself, to elevate your sales and recruiting process, and to ultimately close more business. She’ll start with a broad list of marketing materials that elevate top recruiters from other recruiters whose efforts consist of little more than phone calls. Great recruiters take the initiative to put together a game plan, and the supporting industry-specific marketing materials to deliberately dominate their market. You can too. Enjoy the session.


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