Streaming video - 20 minutes

The Market Mastery Project (MMP) was created and adopted across several of our training programs due to its high level of effectiveness. The MMP is an essential pre-cursor for anyone in a Lead Generation role and anyone entering a new vertical, niche or space. The MMP aims to helps to quickly understand the industry, terminology, and roles you will be dealing with while working at your firm. The best way to understand the scope of the work is to immerse yourself in that space and take the time to go in-depth into the subtleties and nuances that will help you have more productive conversations with both candidates and clients. There is extreme value in going through this exercise if you want to accelerate your learning curve.

In this NLETV video, Erin Bent, Senior Director of Training at Next Level Exchange, shares the process of completing a Market Mastery Project.


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