Streaming video - 7 minutes

To take your recruiting practice to the next level, it's crucial to integrate attendance at industry events, such as meetings, conventions, or congresses, into your business development plan.

These annual gatherings in your niche are frequented by numerous potential recruits or clients. Even if you feel you already know all the key players in your field or are worried about time spent away from the office, Michael shares ideas to strengthen your existing relationships through strategic participation in meetings and association marketing.

In this video, Michael Pietrack discusses the reasons for attending these events, helping you to identify the specific types of meetings most beneficial for your goals, and provides guidance on what actions to take before, during, and after the events to maximize your networking and business opportunities.


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