Streaming video – 12 minutes

Instilling trust and effective communication in building relationships is key with clients, candidates, customers and anyone else. Trust (or lack of trust) can be visualized on a continuum. There are positive things we do that build and increase trust. There are also negative things we do that erode or diminish trust. You can think of the continuum like a bank account. In relationships we continually either make deposits which increase trust in our account or we take withdrawals that diminish the overall trust in the account.

When seeking to increase trust in a relationship, It’s always important to remember the platinum rule. Most of us are familiar with the Golden Rule: “Treat others as you want to be treated”. The platinum rule says “Treat others as they want to be treated”. It may not necessarily be the way you want to be treated. In this quick tip, Mark Murphy reminds us to remember that trust is built with a commitment to consistently increasing the positive actions in your relationships.

Building Relationships by Mark Murphy

Supplemental Materials

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Continuing Education Unit