How do you become a Market Master?  Part of your expertise comes with time and experience, but you can ramp up quicker if you have a clearly defined niche.  You must be able to succinctly define the Function, Industry, Location and Level (FILL) of the market in which you specialize.  Your market should be big enough that you can touch every candidate a couple times a year, but not have too small a candidate pool that forces you to call the same group every other week.  Once you have defined your niche, your mission is to know every single want, need, and desire of every candidate and client who exists.  When you have truly infiltrated your marketplace, you are now able to provide both candidates and clients insight and expertise regarding some aspect of your niche or industry.

This approach works best with those who have a track record of success, but if you are new in the business you can certainly build on the success of your firm’s previous track record.  The key to the Market Mastery approach is to quickly share your insight as it benefits the client – but that insight that you share should be compelling enough to drive the conversation forward and keep your client engaged.

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Market Mastery Overview
In this clip, Jeff Kaye introduces the market mastery approach.

 

Big Biller Insights – Nathan Hanks
In this clip, SAP Recruiter Nathan Hanks talks about his Market Mastery approach. Nathan’s best year in the business had him cashing in over $3 million.

 

Big Biller Approach – Mike Kittelson
In this clip, Mike Kittelson shares how Market Mastery has helped him bill over $17 million in the Construction and Real Estate markets.

 

Big Biller Tips – Jordan Rayboy
Jordan Rayboy, expert in the Data Storage Marketplace, discusses how Market Mastery helps him bill $1 million each year – all from the road in his luxury RV.

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