The MPC Approach works very well not only for a brand new recruiter (because of lack of market knowledge), but also for the veteran recruiter (because of excellent market knowledge).  The presentation itself should cover three things – current/past responsibilities, specific notable achievements that will demonstrate the credibility of the candidate, and (most importantly) the benefit to the prospective employer for bringing this individual on board.  When you’ve selected your MPC, it is ideal to negotiate exclusivity for a pre-determined timeframe, in which the candidate will work with no other recruiters.  Have the candidate provide a list of companies and contacts with which he/she would like to work, which will help you put together your marketing plan.


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