The Direct Recruiting approach is a rapid fire approach to making calls which can be used when you quickly need to get to a yes or a no decision from a candidate to the question of “are you interested in this opportunity?” or “what are your thoughts on this personally and professionally?”. A primary advantage to using this approach is that it is quite effective when making calls within certain marketplaces where the work can be project based and a high volume of candidates are needed; you may have the potential of hundreds of candidates and hundreds of subsequent calls to make in a short amount of time. The Direct Approach is a no-nonsense way of communicating with candidates; being upfront about the purpose of your call and desired outcome could earn respect within a certain type of candidate marketplace. This approach could be effective with individuals who respond well to affirmations regarding their professional success and accomplishments or who are in sales roles and responsible for business development.
The possible downsides of the Direct Recruiting Approach include the element of credibility; if you are building your reputation around a consultative approach with candidates and clients, but then recommend an opportunity without getting to know their professional aspirations and desires, your approach does not mirror your desired relationship. The other disadvantage to this approach is that your question following your presentation is a closed-ended question, and it can be difficult to engage in an ongoing dialogue when your question elicits a one-word response. If using the Direct Approach, it is valuable to be prepared with different lines of questioning to continue the dialogue.
Scripts
Video
In this clip from NLE Foundation Training, the direct recruiting presentation approach is explained. As you will see, the direct approach is a use of time great when time is of the urgency and you need to cut to the chase with candidates.
Recruiting Trainer Doug Beabout gives an example and explanation behind the Direct Recruiting Presentation in this video clip from his NLE TV Episode, “Recruiting Edges”.
Recorded Calls
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You will hear gaps or beeps when names or identifying details are shared.
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Additional Direct Approach Resources
Direct Approach Voicemail Script
Direct Approach Email Script