The Next Level Exchange Library contains examples of client marketing articles for a number of situations recruiters commonly face. These client marketing articles include:

Market Mastery

The Mantra of Denny Crane by Jeff Kaye
Niche Craft: 9 Steps to Refine or Select a Niche by Gary Stauble
Want Higher Fees and More Retained Work? by Jon Bartos

8 Phenomenal Tips to Get Your Staffing Business Out of the Commodity Business by Neil Lebovits
Market Mastery: SINALOA by Jeff Kaye
From Recruiter to Trusted Business Advisor by Jon Bartos

MPC Approach

Add One Placement Per Month by Terry Petra
MPC Presentations by Jeff Kaye
MPC Strategies for Success in a Candidate Driven Market by Jon Bartos
First Contact with Email? by Scott Love
Marketing the Most Placeable Candidate by Terry Petra

Consultant Approach

Alternative Fee Agreements by Jeff Kaye
Relationship Selling Doesn’t Work by Jeff Kaye

Indirect Approach

How to Use a Survey as a Marketing Tool by Gary Stauble

Follow-up Approach

12 Extras to Give Your Clients by Gary Stauble
The Fear of Exclusives by Terry Petra

Branding and Advertising

Consistent Marketing by Paul Hawkinson
The 3 “R’s” of Marketing by Gary Stauble
Your Business Development Blueprint by Jeff Kaye
9 Tips to Developing a Profitable Website by Gary Stauble
10 Steps to Developing a Client Newsletter by Gary Stauble